‘Beyond the Brink’ is an eye-opening project looking into the Westernised issues of fast fashion and overconsumption. By simulating a landfill within a renowned British landmark, our project aims to create a visually striking composition that vividly illustrates the potential consequences of unchecked consumerism. Through this experience, we confront the true reality of what our world could become if the current consumption chain remains unchanged.
“Beyond the Brink” is a call to action for individuals who are already making efforts to protect our planet, urging them to do more in the face of this imminent crisis.
We will of course put the Red Rock approach of hard work and limitless creativity into everything we do for you, it’s what we’re here for. Offering bespoke campaign packages, monthly retainers to short-term projects, or yearly contracts for in-depth longer campaigns – we’ve got you covered. Our PR and Branding kit will promote your company in a new light, proving to consumers why they need your company in their lives forever and how it will help reduce their own environmental impact on the world.
In a world of non-stop news and adverts, we take it slow and focus on the topics and stories that truly matter. Social media can make or break a brand – alongside digital campaigns, we can forge the two together and increase your social reach to assist customers towards a net-zero lifestyle, we just need to guide them there first.
Being eco-conscious is always at the heart of what we create. Ensuring each campaign and strategy is always fully thought out and as renewable as physically possible. With the help of our in-house ecologists, we do what’s right for you and the world – no faffing about. Our in-house environmentalists can assist you with small sustainable changes which can be permanently implemented to reduce environmental impacts along the production chain.
Specialising in campaigns made with purpose, Red Rock Comms offers a no-nonsense approach to standing out from the saturated crowd. In a world of non-stop news and adverts, we take it slow and focus on the topics and stories that truly matter. Whether you’re a product or a service, we will always go with the anti-consumption route towards campaigns and PR. This is how we will show off why our consumers should add your brand or service to their lives forever, not just for a hot minute
Based in the heart of Brighton with over a year’s worth of agency experience, our founder Ruby Craig has worked on a plethora of events and campaigns across a broad spectrum of clients ranging from fashion, lifestyle, and events. Utilising our founder’s visions & skills to collaborate with unique and like-minded creatives and publicists ensuring that campaigns have been curated specifically for each client and shared in the most compelling way possible.
With Ruby’s first job being in retail for a fast fashion brand (we’ve all been there), she has seen the behind-the-scenes of what goes on in the fashion industry and is on a mission to change this.
Based in the heart of Brighton with over a year’s worth of agency experience, our founder Ruby Craig has worked on a plethora of events and campaigns across a broad spectrum of clients ranging from fashion, lifestyle, and events. Utilising our founder’s visions & skills to collaborate with unique and like-minded creatives and publicists ensuring that campaigns have been curated specifically for each client and shared in the most compelling way possible.
With Ruby’s first job being in retail for a fast fashion brand (we’ve all been there), she has seen the behind-the-scenes of what goes on in the fashion industry and is on a mission to change this.
Got questions? We’ve got answers. Browse through our frequently asked questions to find quick solutions and insights about Red Rock Comms and our work.
If you can’t find the answer to your question, please reach out and we will be happy to help!
To put it simply: Public Relations, to us, is all about sharing a positive brand image with the media and the public through earned media coverage and effective communications strategies. While both public relations and advertising play crucial roles in shaping public perception and promoting organisations, they differ in terms of credibility, cost, control, and reach. PR focuses on building relationships, managing reputation, and earning media coverage, while advertising involves paid promotional messages with complete control over content and placement.
PR plays a crucial role in shaping public perception, managing reputation, and fostering positive relationships, ultimately contributing to the long-term success and sustainability of the business or organisation.
The success of a PR campaign is measured similarly to other agencies, through the reach of an earned piece of media coverage. The higher the total reach of a campaign, the more successful it becomes.
At Red Rock Comms, we specialise in Sustainable PR – however, it is not limited to this. We have a background of experience ranging from Food and Drinks, Fashion and Consumer PR.
Strategising for your business is something we take pride in. We will always work with you on setting goals for your business and how PR can help to assist you with this. Together we will determine who your audience is, and how we can approach them through different types of mediums.
As much or as little as you’d like to be. All that we ask is that we jump on a weekly call to stay in the loop of what is going on. Communication is key in comms!
This is totally dependent on the type of project you’d like to work on with us – short or long-term, or something slightly in the middle! Just let us know.