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Red Rock Comms is a public relations agency targeting overconsumption in the fashion industry. We are here to help businesses make internal supply changes and amend existing business models by providing bespoke and environmentally conscious PR and Ecological solutions. We would like to work with brands that have big ideas to help change the way in which businesses function in today’s society.
We have seen a shift in consumer behaviour and mentality towards consumption, so we have worked out the best way to strategise and approach this. We don’t want to throw statistics in your face because the reality is, we all know how bad it is to overconsume. To put it simply, we want to help pave the way for future generations to thrive.
Ruby founded Red Rock Comms as a way to disrupt the current state of Eco PR and traditional PR in a world where overconsumption is prevalent in the fashion industry. We can get your campaigns across to your audience in unique ways that others haven’t. If you want mainstream, go elsewhere.
Unlike other PR agencies, Red Rock Comms offers many eco additions for you and your business.
With 80 billion pieces of clothing being consumed each year, we have more than enough to clothe the next 6 generations. To us, that’s absolutely insane! The system is broken and we want to help repair it. We aim to show consumers more thoughtful choices when consuming and show our client’s work to the right audiences.
Based in the heart of Brighton with years of agency experience, our founder Ruby Craig has worked on a plethora of events and campaigns across a broad spectrum of clients ranging from fashion, lifestyle, and events. Utilising our founder’s visions & skills to collaborate with unique and like-minded creatives and publicists ensuring that campaigns have been curated specifically for each client and shared in the most compelling way possible.
With Ruby’s first job being in retail for a fast fashion brand (we’ve all been there), she has seen the behind-the-scenes of what goes on in the fashion industry and is on a mission to change this. She is finalising her final year at the University of Brighton, studying BA Fashion Communication with Business. Opting in for the optional placement year, Ruby was able to intern with the likes of Freuds Group as a Consumer PR Intern, and 5th House PR as a Fashion Intern. This year also led Ruby to be poached through LinkedIn by her current boss at Switched On where she is a Junior Account Executive. Her year out in the industry has truly ripened her level of experience in PR, and she hopes to feed this through Red Rock Comms with the help of our ever-expanding team.
“I have created Red Rock Comms to add meaning and value to the PR industry. A lot of the time nowadays it has become a space which is overly saturated with paid promotion about topics relating to overconsumption. Red Rock is here to share meaningful campaigns which the world desperately needs to see, not what it wants to see. Our clients will always have sustainability and the state of the planet at their hearts”.
Ruby Craig – Founder